Earlier this year Google announced that they would be offering additional copy to advertisers appearing in search. After seeing significant performance improvements and winning praise from advertisers, Bing has followed suit this Tuesday following a beta test earlier this year.
The move will give advertisers access to the longer text ad format within the web console, editor, and their API. A very smart move from Bing within the initial product update, as the API all by guarantees that many advertisers will instantly adopt this added real estate by leveraging ad copy created within Google’s platform.
Will Bing’s expanded ads perform as well as they did on Google? Well, likely but only time will tell.
Interested in learning how expanded text ads on Google and now Bing can help increase your SEM performance? Drop us a line, we would love to chat.