Over the past 5-years, Black Friday & Cyber Monday have become extremely popular for online shoppers both north and south of the Canadian border. The interest surrounding the great deals for ambitious online shoppers has driven shopping-related searches, particularly on mobile which has grown by over 120% Year/Year* In fact, 48% of online shoppers** planned on doing the majority of their holiday shopping either on or before Cyber Monday, making this 3-day period absolutely vital for online retailers.
Time+Space Media was well positioned to capitalize in 2015 for one of our valued clients. Launching the campaign earlier in the fall, the online sales momentum was strong via our online marketing campaign. As the campaign optimization ramped up, so to did the results.
Over the Black Friday to Cyber Monday, 3-day period saw a whopping 18:1 ROI on the Paid Search media spend for this campaign. These tremendous results have underscored the importance of this online shopping period in Canada.
Feel free to contact us to discuss how Time+Space Media can help your business exceed your online marketing targets and sales.