'Tis the season - Holiday shopping is here! Though it may feel too soon for some, with Black Friday and Cyber Monday around the corner, consumers are in full-on shopping mode. Did you know that Boxing Day deals search queries in Canada have been surpassed by searches for Black Friday? As a result, one in three Canadians have started their holiday shopping research before the end of October.
Last Holiday season, more than half of shoppers were open to purchasing from a new retailer or did not have specific brands in mind when purchasing gifts. Those using smartphones are even more likely to switch retailers or brands to find the best deal, the best present, at the best time.
Whether consumers research before heading in store, or check their phone in aisle, now more than ever getting in front of your potential customer could not be more vital.
This Holiday season, get your message in front of the right person, at the right time. Drop us a line to chat about your Holiday search campaign.