--- title: Blog - Our Insights on Marketing & Technology - Time + Space Media | Jessica Parsons description: Our unique perspective on the tech, marketing, media and business transformation topics is here within our Insights section. 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[![](https://blog.timespacemedia.com/hubfs/michael-fousert-YhXlYJYlr3c-unsplash.jpg)](https://blog.timespacemedia.com/the-role-of-marketing-in-electric-vehicles-ev) ## [The Role of Marketing in Electric Vehicles (EV)](https://blog.timespacemedia.com/the-role-of-marketing-in-electric-vehicles-ev) Electric vehicles (EV) and sustainable transportation are gaining popularity around the world, with more and more consumers looking for [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 31 Aug [![](https://blog.timespacemedia.com/hubfs/dylan-gillis-KdeqA3aTnBY-unsplash%20(2).jpg)](https://blog.timespacemedia.com/recruitment-resilience-thriving-in-a-recession) ## [Recruitment Resilience: Thriving in a Recession](https://blog.timespacemedia.com/recruitment-resilience-thriving-in-a-recession) It is often said that a crisis is an opportunity in disguise. This holds particularly true for businesses navigating the tough waters of talent [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 02 Aug [![](https://blog.timespacemedia.com/hubfs/angus-gray-znLpbdprFxA-unsplash.jpg)](https://blog.timespacemedia.com/establishing-loyalty-in-the-automotive-industry) ## [Establishing Loyalty in the Automotive Industry](https://blog.timespacemedia.com/establishing-loyalty-in-the-automotive-industry) When it comes to the decision of one product versus another, there are many careful factors that go into your final choice. And for large purchases [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 27 Jul [![stack of newspapers](https://blog.timespacemedia.com/hubfs/Blog%20Feature%20Images%20(Size)%20(1000%20%C3%97%20500%20px)%20(1000%20%C3%97%20650%20px)%20(7).png)](https://blog.timespacemedia.com/consequences-of-the-online-news-act-whats-happening-between-news-and-big-tech) ## [Consequences of the Online News Act: What's Happening Between News and Big Tech](https://blog.timespacemedia.com/consequences-of-the-online-news-act-whats-happening-between-news-and-big-tech) A few months ago, we took a look at the implications of media with the introduction of Bill C-18, The Online News Act. The Act would mean aggregators [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 18 Jul [![Boy sitting in a gaming chair looking at his phone in amazement](https://blog.timespacemedia.com/hubfs/Blog%20Feature%20Images%20(Size)%20(1000%20%C3%97%20500%20px)%20(1000%20%C3%97%20650%20px)%20(3)-1.png)](https://blog.timespacemedia.com/what-advertisers-can-learn-from-twitchs-showdown-with-creators) ## [What Advertisers Can Learn From Twitch's Showdown With Creators](https://blog.timespacemedia.com/what-advertisers-can-learn-from-twitchs-showdown-with-creators) | Gaming audiences are among those[most attached and influenced](https://business.yougov.com/content/38826-international-gaming-report-2021?utm_campaign=POV&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_Ll2_7kQGCB0-3_MtKVGILTk7wid7qQYjB6uSSMjyJL2K4b4cuVD5knNUV1M1wv0q98nqC)by content creators and their community. And on a platform like Twitch, everyone | | --- | [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 21 Jun [![](https://blog.timespacemedia.com/hubfs/linkedin-sales-solutions-YDVdprpgHv4-unsplash.jpg)](https://blog.timespacemedia.com/the-power-of-customer-experience-and-precise-targeting-in-insurance) ## [The Power of Customer Experience and Precise Targeting in Insurance](https://blog.timespacemedia.com/the-power-of-customer-experience-and-precise-targeting-in-insurance) During times of difficulty, consumers are looking for assistance where they can get it. It's more important than ever for insurance companies and [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 08 Jun [![](https://blog.timespacemedia.com/hubfs/bruce-mars-FWVMhUa_wbY-unsplash%20(1).jpg)](https://blog.timespacemedia.com/keeping-our-eyes-on-attention) ## [Keeping Our Eyes on Attention](https://blog.timespacemedia.com/keeping-our-eyes-on-attention) Performance-based metrics have dominated the advertising industry for years, being largely the determinant for whether a campaign is executed [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 17 May [![](https://blog.timespacemedia.com/hubfs/marvin-meyer-SYTO3xs06fU-unsplash.jpg)](https://blog.timespacemedia.com/investing-in-marketing-the-importance-of-audience-for-tech-startups) ## [Investing in Marketing: The Importance of Audience for Tech Startups](https://blog.timespacemedia.com/investing-in-marketing-the-importance-of-audience-for-tech-startups) Whether trying to reach everyday consumers to sell a product or service or trying to get bought by a larger company as a start-up, you must place [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 04 May [![](https://blog.timespacemedia.com/hubfs/javier-martinez-hUD0PUczwJQ-unsplash.jpg)](https://blog.timespacemedia.com/the-advertising-opportunity-in-gaming) ## [The In-Game Advertising Opportunity](https://blog.timespacemedia.com/the-advertising-opportunity-in-gaming) What has typically been a niche area of investment for advertisers is becoming an exciting new opportunity as the gaming industry evolves and takes [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 01 Feb [![](https://blog.timespacemedia.com/hubfs/sean-pollock-PhYq704ffdA-unsplash.jpg)](https://blog.timespacemedia.com/consumer-analysis-in-finance-mitigating-risk-increasing-roi) ## [Consumer Analysis in Finance: Mitigating Risk & Increasing ROI](https://blog.timespacemedia.com/consumer-analysis-in-finance-mitigating-risk-increasing-roi) A large part in creating success for you business is found through understanding your customer and targeting them accordingly in the places they [Jessica Parsons](https://blog.timespacemedia.com/author/jessica-parsons) 07 Dec [« Older Entries](https://blog.timespacemedia.com/author/jessica-parsons/page/2) #### What We Do - [Our Approach](https://timespacemedia.com/home/our-approach/) - [Case Studies](https://timespacemedia.com/case-studies/) #### Company - [About Us](https://timespacemedia.com/about-us/) - [Clients](https://timespacemedia.com/clients/) - [Leadership](https://timespacemedia.com/team/) - [Careers](https://timespacemedia.com/careers/) Mastering today’s increasingly complex media landscape simply means mastering the understanding of the relationship between you, your consumers and their media. Time + Space Media identifies those relationships and engages the media that engages your customers. This is how meeting or exceeding your organization’s objectives is done. We are thought leaders in Canada, with a global perspective, but we don’t spend a lot of time thinking about labels. We prefer to spend our time creating and implementing innovative marketing solutions. We would love the opportunity to create some for you. © 2023 TIME + SPACE MEDIA LTD. 2570 AGRICOLA STREET, HALIFAX, NS, B3K 4C6   902-429-8463   [INFO@TIMESPACEMEDIA.COM](mailto:info@timespacemedia.com)  - - - - ![](https://dc.ads.linkedin.com/collect/?pid=278858&fmt=gif)