In response to the cost-of-living crisis, brands are proactively adapting their strategies to cater to discerning consumers who carefully choose

The fashion and beauty industry has long since made use of influencers to help peddle their image and messaging, but historically in the form of

The fashion industry is one of the largest in the world with a market value of $2.31 trillion CAD. Luxury fashion conglomerate LVMH, is the 16th most

Black Friday is on the horizon, although for many retailers, the deals have already been rolled out, and many consumers are no doubt taking advantage

Out-of-home advertising has been given a 21st century update over the last few years and one of the latest updates comes from the ride-sharing

Rebranding has become increasingly necessary for many brands, regardless of industry. The pandemic turned our world upside down and shifted consumer

Apple is back on top.

The future of content hinges on personalization and therefore the future of advertising must follow this as well. Just look at how precise social

If you’ve been on the internet recently you’ve probably noticed several articles about Netflix and how the streaming giant has for the first time in

Chances are you’re already a member of numerous loyalty programs. In fact, “Canadians are among the most active loyalty program users in the world,