Adapting to the new desires of consumers can manifest for brands in a myriad of ways, one popular move this week being the shift of brand identity to

For the internet’s 2021 superlatives, social media platforms had a strong performance, with TikTok beating out Google for the “Most Visited Website”

Christmas creatives can be some of the trickiest advertisements to get right, and the last couple of years has only increased the difficulty for

Despite COVID restrictions lifting in many places, streaming continues to thrive. Streaming services like Netflix, Amazon Prime, and Hulu saw huge

Google has confirmed that the end of the cookie will happen later expected. Advertisers have been preparing for the beginning of 2022 to mark the end

The grocery shopping experience has pretty much always been the same. Traditionally, customers would make lists ahead of time, go pick out their

On February 11th of 2020, we wrote a POV for one of our tourism clients on the potential impacts of a Pandemic. “There’s a remote possibility”, we

Holiday ads are traditionally brand builders. They are often big budget productions that allow for creative license and can be some of the juiciest 

In this blog you will find:

• Information on the July 2020 Facebook boycott
• A history of the boycott
• How to navigate boycotts and how effective are