--- title: Blog - Our Insights on Marketing & Technology - Time + Space Media | Staff description: Our unique perspective on the tech, marketing, media and business transformation topics is here within our Insights section. 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[![](https://blog.timespacemedia.com/hubfs/Blog%20Feature%20Images%20(Size)%20(1000%20%C3%97%20500%20px)%20(1000%20%C3%97%20650%20px)%20(5)-1.png)](https://blog.timespacemedia.com/driving-conversions-and-cultivating-customer-loyalty-harnessing-data-for-effective-marketing-campaigns) ## [Harnessing Data to Drive Conversions and Cultivate Customer Loyalty](https://blog.timespacemedia.com/driving-conversions-and-cultivating-customer-loyalty-harnessing-data-for-effective-marketing-campaigns) Creating marketing campaigns that drive conversions while minimizing wasted spend can be a challenging task. However, it’s a worthwhile one as [Staff](https://blog.timespacemedia.com/author/staff) 05 Jul [![](https://blog.timespacemedia.com/hubfs/Blog%20Feature%20Images%20(Size)%20(3).png)](https://blog.timespacemedia.com/achieving-awareness-in-healthcare-through-efficient-social-strategy) ## [Achieving Awareness in Healthcare Through Efficient Social Strategy](https://blog.timespacemedia.com/achieving-awareness-in-healthcare-through-efficient-social-strategy) Marketing for the healthcare industry often requires an increased emphasis on sensitivity and trust that is often not present to the same degree in [Staff](https://blog.timespacemedia.com/author/staff) 01 Mar [![](https://blog.timespacemedia.com/hubfs/Blog%20Background%20Images%20(2240%20%C3%97%201400%20px)%20(2240%20%C3%97%201500%20px).png)](https://blog.timespacemedia.com/a-staggered-start-the-state-of-netflixs-ad-supported-tier) ## [A Staggered Start: The State of Netflix's Ad-Supported Tier](https://blog.timespacemedia.com/a-staggered-start-the-state-of-netflixs-ad-supported-tier) There was a lot of hype when Netflix announced in mid-October 2022 that their ad-supported tier would be launching in just two short weeks at the [Staff](https://blog.timespacemedia.com/author/staff) 17 Jan [![Blurry coin stack behind bar graph and line plot](https://blog.timespacemedia.com/hubfs/The%20Importance%20of%20Investment%20in%20the%20Face%20of%20Uncertainty%20(Blog%20Banner)%20(Facebook%20Cover)%20(Instagram%20Post%20(Square))%20(2000%20%C3%97%201500%20px)%20(2000%20%C3%97%201200%20px)%20(2000%20%C3%97%201350%20px).png)](https://blog.timespacemedia.com/the-importance-of-investment-in-the-face-of-uncertainty) ## [The Importance of Investment in the Face of Uncertainty](https://blog.timespacemedia.com/the-importance-of-investment-in-the-face-of-uncertainty) Economists have been forewarning of an upcoming recession in 2023 which naturally has many organizations on edge and concerned about organizational [Staff](https://blog.timespacemedia.com/author/staff) 05 Jan [![](https://blog.timespacemedia.com/hubfs/mary-blackwey-1vdTCSkv6HU-unsplash.jpg)](https://blog.timespacemedia.com/the-great-wealth-transfer-how-marketers-should-prepare) ## [The Great Wealth Transfer: How Marketers Should Prepare](https://blog.timespacemedia.com/the-great-wealth-transfer-how-marketers-should-prepare) The Great Wealth Transfer, as some are calling it, will see an estimated $68 trillion of inheritance make its way into the pockets of Gen X, [Staff](https://blog.timespacemedia.com/author/staff) 14 Sep [![](https://blog.timespacemedia.com/hubfs/dawn-mcdonald-lBP2muAsD94-unsplash.jpg)](https://blog.timespacemedia.com/how-inflation-is-changing-the-consumer) ## [How Inflation is Changing the Consumer](https://blog.timespacemedia.com/how-inflation-is-changing-the-consumer) Whether it’s your gas, your grocery bill, or a meal at your favourite restaurant, prices are going up.   [Staff](https://blog.timespacemedia.com/author/staff) 12 Aug [![](https://blog.timespacemedia.com/hubfs/ralston-smith-wiG5qH-9ySc-unsplash-1.jpg)](https://blog.timespacemedia.com/rebranding-for-brand-purpose-how-mms-slipped) ## [Rebranding for Brand Purpose: How M&M's Slipped](https://blog.timespacemedia.com/rebranding-for-brand-purpose-how-mms-slipped) Adapting to the new desires of consumers can manifest for brands in a myriad of ways, one popular move this week being the shift of brand identity to [Staff](https://blog.timespacemedia.com/author/staff) 02 Feb [![](https://blog.timespacemedia.com/hubfs/francisco-venancio-G_ov3T7WCZg-unsplash.jpg)](https://blog.timespacemedia.com/what-the-takeover-of-social-platforms-means-for-advertisers) ## [What the Takeover of Social Platforms Means for Advertisers](https://blog.timespacemedia.com/what-the-takeover-of-social-platforms-means-for-advertisers) For the internet’s 2021 superlatives, social media platforms had a strong performance, with TikTok beating out Google for the “Most Visited Website” [Staff](https://blog.timespacemedia.com/author/staff) 19 Jan [![](https://blog.timespacemedia.com/hubfs/jonathan-borba-vcX5AhBwk6s-unsplash.jpg)](https://blog.timespacemedia.com/2021-the-year-of-heartfelt-holiday-advertisements) ## [2021: The Year of Heartfelt Holiday Advertisements](https://blog.timespacemedia.com/2021-the-year-of-heartfelt-holiday-advertisements) Christmas creatives can be some of the trickiest advertisements to get right, and the last couple of years has only increased the difficulty for [Staff](https://blog.timespacemedia.com/author/staff) 20 Dec [![](https://blog.timespacemedia.com/hubfs/john-schnobrich-2FPjlAyMQTA-unsplash.jpg)](https://blog.timespacemedia.com/streaming-tv-continues-to-see-growth-even-as-restrictions-lift) ## [Streaming TV Continues to See Growth Even as Restrictions Lift](https://blog.timespacemedia.com/streaming-tv-continues-to-see-growth-even-as-restrictions-lift) Despite COVID restrictions lifting in many places, streaming continues to thrive. Streaming services like Netflix, Amazon Prime, and Hulu saw huge [Staff](https://blog.timespacemedia.com/author/staff) 25 Aug [« Older Entries](https://blog.timespacemedia.com/author/staff/page/2) #### What We Do - [Our Approach](https://timespacemedia.com/home/our-approach/) - [Case Studies](https://timespacemedia.com/case-studies/) #### Company - [About Us](https://timespacemedia.com/about-us/) - [Clients](https://timespacemedia.com/clients/) - [Leadership](https://timespacemedia.com/team/) - [Careers](https://timespacemedia.com/careers/) Mastering today’s increasingly complex media landscape simply means mastering the understanding of the relationship between you, your consumers and their media. Time + Space Media identifies those relationships and engages the media that engages your customers. This is how meeting or exceeding your organization’s objectives is done. We are thought leaders in Canada, with a global perspective, but we don’t spend a lot of time thinking about labels. 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