As it stands, many brands are still focused on a first touch or last touchpoint attribution models. This approach, while it may appear positive
12
Jan
No matter what industry you find yourself in, there is one commonality for us all: we all have a need to continue to evolve and learn. In 16/17, p
10
Jan
As I look back over 2017 and take stock of the opportunities and challenges, I have been considering the role of purposeful disruption in business
08
Jan