As it stands, many brands are still focused on a first touch or last touchpoint attribution models. This approach, while it may appear positive
No matter what industry you find yourself in, there is one commonality for us all: we all have a need to continue to evolve and learn. In 16/17, p
10
Jan
As I look back over 2017 and take stock of the opportunities and challenges, I have been considering the role of purposeful disruption in business.
08
Jan
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